It’s great to see the Australian Conservation Foundation increasingly focus on the human/nature connection. This article talks about the general health benefits of nature and then moves deeper into a vision of a more sustainable future driven by love for nature.
On Sunday I went to see the delightful Clare Bowditch do her Big Hearted Business morning tea thing. It was inspiring, it was energising, it was a relief to hear someone talk about passion for saving the world as an asset instead of rolling their eyes. It was also a profound eye opener. I hadn’t really considered that the work I want to do could be a viable business. I’m not actually sure that a business can be inherently ethical in the way I would want it to be, I need to think about it some more.
I spoke to lots of interesting people, it would have been great to do even more of that. I haven’t started a business but I’m branching out into new territory just wanting a career that I am whole heartedly involved in, that engages the best parts of myself. I need to speak to others who can affirm that that’s possible and that it’s a worthy endeavour.
At one point Clare started talking about marketing, what things come to mind?
slick, sales, targeting, awkward, segmentation, niche…
Then she asked – who knows what problem they are trying to solve?
I don’t know if it was because I raised my hand a little higher than the others. Perhaps the audience didn’t have a lot of people who really knew their problem. Maybe it was completely random but I suddenly found myself talking to my hero, Clare Bowditch.
The problem I want to solve is connecting people with nature, so that they understand they are actually part of it.
How are you going to do that?
I run workshops.
And what’s your background, is it therapeutic?
No, I have a buddhist practice and I’ve worked in the community sector for 15 years.
(Satisfied, Clare turns to the audience) Okay, so who here knows someone or feels that they themselves need to connect with nature?
Everyone. raised. their. hand.
(Clare turns back to me, nodding appreciatively. Thunderstruck I can barely bring myself to look around the room.) Okay so how are these people going to find you?
Ah, they can’t actually.
Right, thank you for your honesty, that’s what marketing is for.
That’s what this blog is for, so people can find me. I have the luxury of full time work, I’m not looking for an income, I’m looking for deep conversation.