Judy Wick’s Good Morning Beautiful Business is an inspiring read. Judy speaks plainly about her journey of entrepreneurship from the late 70s through to the present day. She describes the values of cooperation and community that shape her and later underpin a style of business that is genuinely life enhancing.
This book has changed the way I think about business. I have always viewed entrepreneurship with a degree of skepticism, those who succeed seem to attract an almost religious following. Money for it’s own sake has never made sense to me and is certainly part of what is driving the Earth into crisis. Yet I’ve also grown disillusioned with the community and not for profit sector I have worked in for the last 15 years.
The largely thankless (by which I mean poorly paid) work of the community sector is so much at the whim of the politic of the day and rarely seems to generate the kind of radical, long term, sustainable change that I know is necessary. I’ve been looking for alternate ways to make a difference and Judy’s vision of the Local Living Economy is compelling.
In her book she describes money as just one strand in the commercial relationship. When business owners live in the communities they serve, they can see the results of their efforts, for better and worse. They become accountable to the community in a way giant corporations never can be.
I don’t have the skills to run out and start a business but, after seeing what Judy managed to create, I’m prepared to add it to my list of castles in the air.